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What Makes Leasing Property Worth the Investment? Find a Property to Lease that Will Appeal to Renters

March 5, 2024

What type of property investor are you? Are you a first-timer, considering trying your hand at becoming a landlord? Or perhaps you already own rentals and are looking to add to your portfolio. Or maybe you’re wondering if you should try to rent out a house instead of selling it. For example, one you’ve inherited or that is vacant due to your relocation, combining households, or downsizing.



Leasing property can be a great investment. The key is to find a property to lease that will be attractive to renters so it turns a profit. Here are the things that make a property great for leasing.


A Great Location

As the saying goes in real estate, it’s all about location, location, location. Leasing property will be much easier—and more lucrative—when it’s in a good spot. That, of course, means different things to different people. As a general rule, though, find a property to lease in a safe neighborhood with plenty of amenities and good schools. Being near major highways or having easy access to public transportation is favorable for commuting.


Some St. Louis area companies often end up on “Best Of” lists. Forbes 2024 list of America’s Best Large Employers, for example, includes Washington University, Edward Jones, and Emerson Electric to name a few. Rental homes near these locations typically do well, as do apartment complexes near the many office and industrial parks in Maryland Heights, Chesterfield, and Fenton.



For some renters, being close to popular entertainment and recreation opportunities will be appealing. It can be easy to find tenants for apartments near the food and fun of Soulard or the Grove, or within easy reach of Forest Park or the Missouri Botanical Gardens.


Well-Maintained Building and Grounds

No matter where a rental property is, if it is in bad shape it might stay vacant. This starts with the external upkeep, since potential tenants may not even want to look at a rental unit in a rundown building with peeling paint, cracked windows, and overgrown grass. 


Inside, public spaces must be clean and well-lit. The apartments themselves should be kept up-to-date and have all appliances in good working order.

You might be lucky enough to find a property to lease that is already well-maintained. Or, you might find a building for a good price that you can renovate. Either way, ongoing maintenance and repairs are a must in order to attract and keep good tenants.



It can be hard for an individual landlord to keep up with maintenance work if they are leasing property in a large building or in several houses and apartments scattered across town. Finding an experienced property management company can ease the burden, as they will be responsible for fixing things that break, landscaping, and regular cleaning of entryways and common areas.

Responsive Management

Part of keeping a property in good condition is being responsive to tenant requests. This means doing regular chores, scheduling repairs as necessary, and being available for emergencies.


If tenants can not rely on their landlord to resolve issues quickly, they may leave when their lease is up. Landlords need to make sure their property remains a great place to rent by being as responsive as possible.


Property owners must ask themselves if they want to be property managers or real estate investors. Being a hands-on property manager and landlord requires day-to-day attention and answering calls 24/7/365. The other option is to be an investor, collect the passive income, and hire someone else to do all that’s involved in managing the property and its tenants. Property management companies help landlords make more money—plus their services are tax deductible.

on site laundry room

Safety and Security

Top on the list of most tenants is a need to feel safe, and it goes way beyond good locks. They may be willing to pay more for an apartment with extra security measures like app-based surveillance cameras, access control systems, security gates, door and window sensors, and even lockboxes for packages.


If investors can’t find a property to lease that already has these features, adding them should be a priority. That may involve installing cameras or special locks or hiring an on-site manager who can ensure safety on the premises.



An investment in extra security will pay off by making renters more comfortable. It can also protect the landlord's investment by keeping the building and tenants safe from theft, vandalism, and other crimes, as well as reducing legal liability if something does happen.

Competitive Leasing Rates

One way a property can make landlords a profit is by charging a competitive rate for rent. This is more complicated than simply charging a lot. It requires an understanding of the local market and what the property has to offer, as well as keeping costs down.



A property management company can help crunch the numbers to set the best rental rate. They can also help reduce maintenance costs and make suggestions about what amenities and features will attract new tenants.

Extra Features That Make a Big Difference

Certain features can draw in potential renters. Basic things like on-site laundry or off-site parking in a high-traffic neighborhood are a big plus. So is including some utilities in the rent.


Other amenities like swimming pools, fitness centers, tennis or pickleball courts, and playgrounds may increase the amount that people are willing to pay.

And leasing property that appeals to a certain segment of the population can be helpful too. Advertising that an apartment is pet-friendly, great for families with kids, or easily accessible to seniors or those with disabilities is a good way to find applicants.


When a landlord is able to find a property to lease with these extras, it can be a good investment. Just remember that additional perks mean additional maintenance.


Getting Help When Leasing Property

Whether deciding if an “extra” home is worth renting out, or trying to find a property to lease, it’s important to remember what tenants want. The nicest apartment might stay vacant if it’s in a bad location. The same goes for a house where the rent is high but it needs a lot of work.


A good place to start is by finding a real estate agent who deals with rental property to discuss your property investment goals. Our affiliate company Berkshire Hathaway Home Services Select Properties can help.


Next, consider contacting a property management company to talk about your property. At Select Leasing & Management, we have years of experience in the St. Louis rental market. We’ll handle the day-to-day operations so you can make the most of your investment.


Cover Image by stevecoleimages by Canva.com



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As a Landlord, you can’t just “trust your gut” when it comes to letting a new tenant move into a rental unit. Some type of tenant background check is necessary to ensure the person is who they say they are, can pay rent, and won’t cause trouble or property damage. While there is no guarantee that someone will be a good renter or a bad one, a thorough screening process can help improve the odds. It’s also helpful to dig a little deeper than the usual questions for things landlords frequently forget, or that might be missed in a background check. The Importance of Tenant Screening Owning rental property is a business, and profits depend on collecting rent, minimizing expenses, and maintaining the investment’s value. Simply put, finding good tenants with tenant background checks is a wise business decision. Saying “yes” to the wrong person can cause property owners a lot of problems, like: Unstable finances due to unpaid or chronically late rent Increased maintenance, repair, and cleaning if tenants mistreat the property Losing good tenants driven out by a neighbor’s disruption Safety concerns and potential premises liability due to criminal behavior Legal fees if eviction proceedings are necessary The consequences of not doing background checks are far worse than the time and money it takes to do them in the first place. Ground Rules for a Tenant Background Check The U.S. Department of Housing and Urban Development’s Fair Housing Act makes it illegal to turn down applicants for the following: Race Color National Origin Religion Sex (including gender identity and sexual orientation) Familial Status Disability Not only is it against the law to even ask about these factors, but they have nothing to do with whether someone will be a good or bad tenant . Far more important information can be learned from a credit check, a criminal background check, and an application that asks for meaningful information about the applicant’s rental history. Landlords are within their rights to ask for the following: Employment and salary history Current income Social security number Driver’s license number Past evictions Credit history and bankruptcies Arrests, convictions, and inclusion on the sex offender list References Nothing prevents a person from lying about something on this list, but the information will be included in formal screenings. Inconsistencies in what’s written on the application and what comes to light with a background check are enough to justify turning down the application.  Landlords must get written consent to do tenant background checks for both criminal history and credit scores. An applicant’s refusal to give permission is itself a red flag that the person may have something to hide. Property owners are allowed to make background checks a requirement to consider an application . Things Landlords Frequently Forget to Ask During Screening Along with the standard background information listed above, there are some other things landlords can look into that can be helpful in making a rental decision. These topics can be added to the application so the answers are in writing. As long as all applicants are asked the same questions, they are not discriminatory. 1. What are the names of all occupants? There are several reasons why knowing exactly who will be living in the rental unit is important. Ideally, all adults should be included in the lease. This way, roommates, partners, and adult children can all be screened for criminal histories and red-flag behavior. It might seem trivial, but a follow-up question asking how many vehicles will be on the premises could be relevant if parking space is limited. Some leases include occupancy limits , either due to local laws or the landlord’s preference. This is another reason to ask for the names of both full-time and part-time occupants. Perhaps a tenant is the only full-time resident but has custody of several children on weekends or for the summer. Renting to them could violate the lease or Missouri housing standards . 2. Have you ever broken a lease or been asked to move? Evictions are usually a last resort, so the standard question about past evictions may not give a landlord enough information. Asking these questions instead can be revealing. A past landlord may have given warnings and threatened to evict someone, but the tenant moved before they had to follow through. Likewise, a tenant may have stopped paying rent and left before their lease expired. Either situation is a red flag. These questions can open a discussion to see if there is a reasonable explanation. 3. What is the status of prior arrests or convictions? Everyone deserves a place to live, including those with a criminal past. Past arrests or convictions might come up for people who otherwise might be great tenants. What’s often missed in a background check is how their case was resolved or their current status. Probing into the nature and seriousness of the crime and how long ago it occurred can tell a lot. Was it a misdemeanor or a felony? Is the case resolved or has it not yet gone to trial? Can a parole officer vouch for you if they were incarcerated? Are you in rehab or otherwise working toward rehabilitation? Are you in the National Sex Offender Registry? Remember, people can be arrested for many things but are innocent until proven guilty. And even if found guilty, they may have paid their debt to society. Unless you choose to adopt a zero-tolerance policy (which is perfectly acceptable), having these conversations is helpful. Consider, too, that an applicant who is open about their past and tells you what you will learn from a background check, may be worth a second look.
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