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Real Estate Investing vs. Property Management

June 8, 2020
real estate investing vs. property management
Real estate investing can mean owning one single-family rental house, or hundreds of apartment complexes. It can be an extra source of revenue on top of a work salary or a full-time job and business. Whatever the scope of real estate investing, it should not be confused with property management.
 
Many rental real estate owners have no interest in being a landlord. The property is simply an investment for them. Those owners typically hire a property manager to handle the day-to-day operations. As their portfolio grows, they may also need the help of a real estate investment manager. These professionals handle the financial and strategic side of real estate investing. Real estate investing, property management, and real estate investment management serve three distinct functions.

Real Estate Investing or Investment Management?

When someone owns a property other than the home where they live, they are engaging in real estate investing. They are the owner and landlord of the house, apartment, or commercial space. They take on the financial risks and rewards that come along with that role.

An investor might start out with just one rental unit, planning to buy more in the future. As their portfolio of properties grows, the situation could change from a simple opportunity for some extra income to a full-fledged business. Real estate investment companies come in all sizes. It might consist of just one individual, or it might be a huge conglomerate traded on a stock exchange.

When real estate investing expands and becomes a business, the owner might need to hire a real estate investment manager. This person or company doesn’t own a stake in the properties themselves, but works for the owner to oversee their portfolio of properties. It is their job to create a strategy that will bring the owner the best return on their investment. 

Someone with only a checking account wouldn’t need a financial manager or wealth manager, but someone with a portfolio of various stocks, bonds, mutual funds, and retirement accounts might. In the same way, an owner with only a few properties may not need an asset manager. One with multiple real estate assets will benefit from having an expert help them get the most from their investment. 

What is Property Management?

Property management, on the other hand, is not only for real estate investing companies. Even a landlord with just one rental house may want to hire a property manager. A property manager’s job is to take care of the needs of the renters and maintain the building. The owner may live too far away, or not have the time, ability, or desire to do the work necessary. The more properties in a portfolio, the less likely it is that an owner can handle their management.

A reputable management company will always do what they can to protect the owner’s investment by finding reliable tenants, keeping the property in good shape, reducing expenses when possible, and sticking to a budget. It is important for owners to find one they can trust.

A typical full-service property management company would include these services:
  • Find tenants. Property managers may take care of advertising and showing rental properties, screening applicants and doing background checks, and providing the necessary lease paperwork and tenant rules and regulations.
  • Prepare rental units. Property management companies either employ or sub-contract various tradesmen to get rental units ready for new tenants. Carpenters, HVAC techs, painters, etc. will work to get apartments or houses ready to rent.
  • Collect rent. Property managers are often responsible for rent collection and the associated accounting and banking. They will also typically handle late notices and start eviction proceedings if necessary.
  • Handle maintenance requests. Tenants are usually instructed to contact the property manager during emergencies or when repairs are needed. As with preparing units for new tenants, the company will provide the appropriate worker to take care of the problem.
  • Upkeep and maintenance. The property manager takes care of the exterior of the building as well as any public spaces such as a pool, laundry room, hallways, or workout space. They will mow grass, shovel snow, and sweep on a regular basis.

What Does a Real Estate Investment Manager Do?

While property management revolves around the renters and the physical space, a real estate investment manager’s main job is to strategize and give advice on how a real estate investor can strengthen their portfolio and increase revenue. Some of the services they provide are:
  • Monitor the real estate market. Real estate asset managers will watch for trends in the market and make suggestions about properties to buy and sell. They may keep an eye out for specific types of dwellings that will fit into the strategy for the portfolio. For example, one portfolio may stick to only single-family homes, while another might benefit branching out to acquire an apartment building.
  • Work with lenders. Through their relationships with various lenders, the real estate investment manager will work to secure financing on the owners’ behalf. They will shop for favorable interest rates and do the negotiating and administrative work.
  • Negotiate leases and property agreements. They will draw up the appropriate legal documents to protect the interest of the owners.
  • Maximize property value. They will help steer decisions toward what will maximize the value of the asset. For example, they may suggest repairs and improvements on one property versus another. Or they may advise adding amenities like a pool or workout room based on what renters are willing to pay more for in a certain area.
  • Market the property. Many asset managers will work with a leasing team to market the rental in a way that is most appropriate in the region with a goal to reduce vacancies and increase revenue. 
  • Budgeting. The asset manager will be responsible for capital and operations budgets and a financial strategy that will minimize costs and maximize value. They will provide long-term financial projections and cash flow management.
  • Hire a property management company. To further lighten the administrative load on the investor, the real estate asset manager might find and interact with a property management company for them.

Do You Need Real Estate Asset Management or Property Management?

There is some overlap in the services provided by a property management company and a real estate asset management company. Either one may take on marketing or budgeting tasks, but that’s where the comparison ends. 


Real estate asset managers focus on the big picture. They are like the generals in a war room, mapping out an overall strategy to meet the goals of the real estate investor. Property managers are the boots on the ground. They are on-site, carrying out the orders to take care of whatever needs to get done.


Not everyone involved in real estate investing needs a real estate investment manager. But anyone with more than a few properties should consider a property management company. In the St. Louis area, Select Leasing & Management has years of experience helping landlords shorten their property management to-do lists


Cover image by sl-f by Canva.com

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January 9, 2025
The purpose of a property manager is to take a lot of weight off a landlord’s shoulders. Working with a property management company can also boost your ROI.
By Brett Murray December 5, 2024
As a Landlord, you can’t just “trust your gut” when it comes to letting a new tenant move into a rental unit. Some type of tenant background check is necessary to ensure the person is who they say they are, can pay rent, and won’t cause trouble or property damage. While there is no guarantee that someone will be a good renter or a bad one, a thorough screening process can help improve the odds. It’s also helpful to dig a little deeper than the usual questions for things landlords frequently forget, or that might be missed in a background check. The Importance of Tenant Screening Owning rental property is a business, and profits depend on collecting rent, minimizing expenses, and maintaining the investment’s value. Simply put, finding good tenants with tenant background checks is a wise business decision. Saying “yes” to the wrong person can cause property owners a lot of problems, like: Unstable finances due to unpaid or chronically late rent Increased maintenance, repair, and cleaning if tenants mistreat the property Losing good tenants driven out by a neighbor’s disruption Safety concerns and potential premises liability due to criminal behavior Legal fees if eviction proceedings are necessary The consequences of not doing background checks are far worse than the time and money it takes to do them in the first place. Ground Rules for a Tenant Background Check The U.S. Department of Housing and Urban Development’s Fair Housing Act makes it illegal to turn down applicants for the following: Race Color National Origin Religion Sex (including gender identity and sexual orientation) Familial Status Disability Not only is it against the law to even ask about these factors, but they have nothing to do with whether someone will be a good or bad tenant . Far more important information can be learned from a credit check, a criminal background check, and an application that asks for meaningful information about the applicant’s rental history. Landlords are within their rights to ask for the following: Employment and salary history Current income Social security number Driver’s license number Past evictions Credit history and bankruptcies Arrests, convictions, and inclusion on the sex offender list References Nothing prevents a person from lying about something on this list, but the information will be included in formal screenings. Inconsistencies in what’s written on the application and what comes to light with a background check are enough to justify turning down the application.  Landlords must get written consent to do tenant background checks for both criminal history and credit scores. An applicant’s refusal to give permission is itself a red flag that the person may have something to hide. Property owners are allowed to make background checks a requirement to consider an application . Things Landlords Frequently Forget to Ask During Screening Along with the standard background information listed above, there are some other things landlords can look into that can be helpful in making a rental decision. These topics can be added to the application so the answers are in writing. As long as all applicants are asked the same questions, they are not discriminatory. 1. What are the names of all occupants? There are several reasons why knowing exactly who will be living in the rental unit is important. Ideally, all adults should be included in the lease. This way, roommates, partners, and adult children can all be screened for criminal histories and red-flag behavior. It might seem trivial, but a follow-up question asking how many vehicles will be on the premises could be relevant if parking space is limited. Some leases include occupancy limits , either due to local laws or the landlord’s preference. This is another reason to ask for the names of both full-time and part-time occupants. Perhaps a tenant is the only full-time resident but has custody of several children on weekends or for the summer. Renting to them could violate the lease or Missouri housing standards . 2. Have you ever broken a lease or been asked to move? Evictions are usually a last resort, so the standard question about past evictions may not give a landlord enough information. Asking these questions instead can be revealing. A past landlord may have given warnings and threatened to evict someone, but the tenant moved before they had to follow through. Likewise, a tenant may have stopped paying rent and left before their lease expired. Either situation is a red flag. These questions can open a discussion to see if there is a reasonable explanation. 3. What is the status of prior arrests or convictions? Everyone deserves a place to live, including those with a criminal past. Past arrests or convictions might come up for people who otherwise might be great tenants. What’s often missed in a background check is how their case was resolved or their current status. Probing into the nature and seriousness of the crime and how long ago it occurred can tell a lot. Was it a misdemeanor or a felony? Is the case resolved or has it not yet gone to trial? Can a parole officer vouch for you if they were incarcerated? Are you in rehab or otherwise working toward rehabilitation? Are you in the National Sex Offender Registry? Remember, people can be arrested for many things but are innocent until proven guilty. And even if found guilty, they may have paid their debt to society. Unless you choose to adopt a zero-tolerance policy (which is perfectly acceptable), having these conversations is helpful. Consider, too, that an applicant who is open about their past and tells you what you will learn from a background check, may be worth a second look.
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