Real Estate Investing vs. Property Management

Real Estate Investing or Investment Management?
What is Property Management?
- Find tenants. Property managers may take care of advertising and showing rental properties, screening applicants and doing background checks, and providing the necessary lease paperwork and tenant rules and regulations.
- Prepare rental units. Property management companies either employ or sub-contract various tradesmen to get rental units ready for new tenants. Carpenters, HVAC techs, painters, etc. will work to get apartments or houses ready to rent.
- Collect rent. Property managers are often responsible for rent collection and the associated accounting and banking. They will also typically handle late notices and start eviction proceedings if necessary.
- Handle maintenance requests. Tenants are usually instructed to contact the property manager during emergencies or when repairs are needed. As with preparing units for new tenants, the company will provide the appropriate worker to take care of the problem.
- Upkeep and maintenance. The property manager takes care of the exterior of the building as well as any public spaces such as a pool, laundry room, hallways, or workout space. They will mow grass, shovel snow, and sweep on a regular basis.
What Does a Real Estate Investment Manager Do?
- Monitor the real estate market. Real estate asset managers will watch for trends in the market and make suggestions about properties to buy and sell. They may keep an eye out for specific types of dwellings that will fit into the strategy for the portfolio. For example, one portfolio may stick to only single-family homes, while another might benefit branching out to acquire an apartment building.
- Work with lenders. Through their relationships with various lenders, the real estate investment manager will work to secure financing on the owners’ behalf. They will shop for favorable interest rates and do the negotiating and administrative work.
- Negotiate leases and property agreements. They will draw up the appropriate legal documents to protect the interest of the owners.
- Maximize property value. They will help steer decisions toward what will maximize the value of the asset. For example, they may suggest repairs and improvements on one property versus another. Or they may advise adding amenities like a pool or workout room based on what renters are willing to pay more for in a certain area.
- Market the property. Many asset managers will work with a leasing team to market the rental in a way that is most appropriate in the region with a goal to reduce vacancies and increase revenue.
- Budgeting. The asset manager will be responsible for capital and operations budgets and a financial strategy that will minimize costs and maximize value. They will provide long-term financial projections and cash flow management.
- Hire a property management company. To further lighten the administrative load on the investor, the real estate asset manager might find and interact with a property management company for them.
Do You Need Real Estate Asset Management or Property Management?
There is some overlap in the services provided by a property management company and a real estate asset management company. Either one may take on marketing or budgeting tasks, but that’s where the comparison ends.
Real estate asset managers focus on the big picture. They are like the generals in a war room, mapping out an overall strategy to meet the goals of the real estate investor. Property managers are the boots on the ground. They are on-site, carrying out the orders to take care of whatever needs to get done.
Not everyone involved in real estate investing needs a real estate investment manager. But anyone with more than a few properties should consider a property management company. In the St. Louis area, Select Leasing & Management has years of experience helping landlords shorten their property management to-do lists .
Cover image by sl-f by Canva.com
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